This is not completely new! There are already technologies like LiveScribe. (Totally TUI: their motto is turn words into action, physical into digital action and versatility)
However, the Moleskin Smart Notebook is just a more fun!
It smartly uses a hugely popular existing software and a huge popular art brand. It takes advantage of the product semantics (what users already use and appreciate in / associate with these products). It doesn't require you to change any habits. It takes what the user already does, and augments. I would buy it...but it is already out of stock. No wonder why!
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